Friday 28 September 2012

Titles that sell

You've written and published your book but so far - limited sales.  One thing you can look at is the title of your book.  If this is fiction then you may want to be creative but for non-fiction your title needs to relate to your readers' needs. 

What is your reader likely to type into a search engine?  If they are looking for cheap ways to furnish a house then write down all the keywords and phrases your potential reader might use - cheap, inexpensive, thrifty, furniture, ideas, decorate.... Pop these words and phrases into a search engine and see what other suggestions are provided as you type; add these to your list.  From these you should be able to come up with "it does what is says on the tin" title that your potential readers will at least find and they hopefully buy.

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