The power of Twitter

Tweet and you could get airtime on national TV! How many times have you watched morning TV or even a news programme and listened to a Tweet being read aloud along with the Tweeter’s name?  It is not only the famous that are receiving this kind of free publicity but ordinary folk who have something interesting to say about current issues are now being heard.

If you are the kind of person that shouts at the TV with a view on a news item or soap’s storyline then why not share it with the world and raise your profile at the same time.

As an author now is the time to start using this opportunity.  It is not really about getting airtime; it is about attracting followers who are interested in what you have to say and want more from you – namely your books.

People are drawn to those who hold similar views to them or voice their concerns. Tweet a view or opinion that shows empathy towards others or, conversely, challenges their thinking and you will build up a sizable group of followers.

Tweet an opinion on the impact, or potential impact, of public spending cuts on the terminally ill, add a new angle, perhaps how more children will be forced to care for their parents, link this to the argument for/against voluntary euthanasia and you could ignite a debate that has the potential to receive that airtime.

If you are new to Twitter spend a little time understanding how it works; there is an excellent help centre online. A few key points: 
-          you have a 140 characters available for each Tweet – use them well
-          use the #hash tag effectively to enable your Tweet to be found when the topic is searched for
-          aim to build up followers – say something interesting
-          remember, a Tweet is permanent, even if you delete it someone may have a copy – read your words carefully and avoid tweeting when angry.

How does this actually help you as an author? If your followers are waiting for your next Tweet then they will certainly be interested enough to find out what else you have written. Never directly promote your book within a Tweet that expresses an opinion on a topic unrelated to your book, instead direct followers to your website or blog.  If the topic has a direct impact on you as an author or you have written about the topic in your book then refer to this in your Tweet. You can Tweet personal conversational pieces in between your opinions and views e.g. “thought I’d let you know my new book is being published today,” or “I’m doing a signing today, would love to meet you.”

What’s stopping you, sign up and start attracting followers.

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Happy tweeting.